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Showstars aya4/1/2024 ![]() ![]() ![]() It’s a reality that more brands are deploying and more consumers expect. ”The notion of going into a store or opening a webpage to find an experience perfectly tailored to you is no longer farfetched. The acquisition in 2019 was said to be valued at $300 million and was McDonald’s largest purchase in 20 years.Ī statement on Tuesday said Dynamic Yield’s technology is “a natural addition to Mastercard’s existing suite of services that help brands deliver more effective and trusted customer experiences across channels.” Mastercard is set to acquire Dynamic Yield, an Israeli-founded customer personalization platform, and decision engine firm, from fast food giant McDonalds, the companies announced earlier this week. ![]()
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